While we have been busy watching Apple and Samsung slug it out, a Chinese phone maker is quickly making inroads into the smartphone market at a pace which should see it rival both giants in terms of sales in the coming years.
Huawei released the balance sheets of its popular Honor brand of smartphones for the first half of the year, revealing that the brand sold more than twenty million phones and amassed revenues worth US$ 2.63 billion.
Not content with the numbers, Honor is targeting sales of 40 million units worldwide by the end of the year. The high volume of sales so far has been led by premium phones like honor 4X and honor 6+, both of which are being sold in the United States and Europe.
At the moment, Honor is both the highest selling as well as the most trusted smartphone brand in China where it recorded a consumer satisfaction rate of 90 per cent and a repurchase rate of 81 per cent. Despite the word of mouth regarding originality, both in terms of technology as well as design, Honor phones are a result of over 41,903 patents that have been authorized worldwide.
Huawei revealed the results shortly after fellow Chinese phonemaker Xiaomi reported that it sold just 34.7 million phones in the first six months of the year as against its quest to sell 100 million smartphones in the calendar year.
Honor is now set to launch its latest flagship, the Honor 7, in Europe after it sold over 9 million units in China in the first week of its release. Honor 6+, the existing flagship, released in UK on May Day exclusively through Three's online stores and retail outlets and came with both Pay-As-You-Go and 24-month contract options.
Competing with any other top flagship phone released so far this year, Honor 6+ packs a 5.5 inch HD display with 1080x1920 resolution, a 8MP primary camera specializing in low-light conditions, an impressive 3600 mAH battery that promises a couple of days of moderate usage, an internal storage of 32GB, a 3GB RAM and a 1.8Hz octa-core Kirin 925 chipset. While similar flagship phones cost in excess of £500 on Pay As You Go, you can pick up any Honor 6+ for as low as £299.