Amidst a three-hour outage faced by its online services like the App Store, Apple Music and the iTunes Store, Apple unveiled its latest quarterly results which, despite concerns, uncovered several new records that it achieved in the third quarter.
Here are some details of Apple's Q3 revelations compared to Q3 of last year in facts and figures:
112% Revenue increase in Greater China
85% Increase in iPhone sales in China and India
59% Increase in iPhone revenues over 2014
1.5m Apple Pay locations by end of 2015
$51bn Q4 revenue prediction
64% Revenue share from international sales
The last quarter also saw the largest ever migration taking place from Android to iOS devices, encouraging Apple to open far more retail stores worldwide this year than they ever did. Apple will open 40 new retail stores in China alone.
It's party time for Apple's shareholders as well. Following Q3 results, they are set to receive $13bn in return from Apple in terms of their share in overall revenues.
However, Apple was largely silent when it came to revenues and profits from Apple Watch sales. 9to5Mac believes Apple generated over $1.4bn in revenues from sales of over 3 million units in Q3. It quoted Tim Coook to reveal that Apple Watch sales exceeded Apple's own estimates and it sold better in its initial days than the original iPhone or iPad did.
With iPad sales falling consistently despite the launch of the best-ever iPads in recent months, Apple will need to devise a new strategy to keep iPad business afloat in the coming years.