Remember that picture from when you went skydiving with your old friends and put it up everywhere for the girls to see? And that feeling when you set it as your Twitter page's background?
Well, you won't get to see it there anymore pal. It's sad, we know.
Here's the logic. Twitter doesn't fancy background images anymore. Here's what it said:
"We’re removing background images from the home and notifications timelines on web for all users. Now, background images are only available where logged-in users will see them publicly (Tweet pages, list pages and collections pages). You can find help centre content about customizing your design and where it’s visible on Twitter here."
From now on, your Twitter home page and notifications pages will be nothing but sparkling white.
As of now, Twitter has said nothing as to why they did this. But here's a catch.
Thanks to your on-screen customisations and changing backgrounds, Twitter's intent to add new features and churn out ad space has so far turned a cropper. Today's sweeping background reform will let advertisers place full page ads without running the risk of clashing with your own backgrounds. New features will also be able to turn up in home and notifications pages without upsetting the overall 'look' of your pages.
The new move has, predictably, caused quite a flutter among users. While you can still change the background colour or image, it all but lasts a few clicks before reincarnating to white.
For all the commotion, one thing is certain. It's all about the money, and advertisers have plenty of it.