It's hard to forget just how pathetic network operators can be sometimes when we mull about switching over to other carriers. Ofcom is well aware but knows there isn't much it can do apart from a few 'very public' dressing downs.
A recently as last month, Ofcom noted that most complaints against network operators revolved around long waiting times for customers in call centres, difficulties in getting porting authorization codes that are required for switching between networks as well as billing issues even after contracts are over.
In the midst of such drama, news comes huffing and puffing from across the pond that Apple and Samsung are now working on a virtual SIM, or rather an e-SIM that will let you switch operators with ease and pay for services that you enjoyed.
9to5mac reports that Apple is currently in talks with US carriers like AT&T, T-Mobile US, Vodafone, Orange, Etisalat, Hutchison Whampoa and Telefónica to unveil the e-SIM as early as next year. Korean giant Samsung is also believed to be working on similar lines and speaking with a number of carriers.
Even though e-SIM will come as a welcome relief for us users and will put an end to network operators from keeping us hostages, what we would prefer to hear is how soon the new concept will launch in the UK.
We hope it'd be soon. Fingers crossed.