HTC announce three new colourful phones to woo mid-range buyers

Following bleak reports of its performance so far this year, especially since the M9 was launched, HTC seems to be prowling around the mid-range devices market with the launch of three new smartphones in the United States.

Named the HTC Desire 626, Desire 526 and Desire 520, the new plastic body phones will be cheaper than the One series but will also feature internal specs that would assure healthy performance over long periods.

For starters, let's take a comparative look at the three new phones in terms of features and specifications:


SpecsHTC Desire 626HTC Desire 526HTC Desire 520
Display5 inch 720p4.7 inch QHD4.5 inch FWVGA
Internal Storage16GB8GB8GB
Primary camera8MP8MP8MP
Front camera5MP2MP2MP
Battery2,000 mAh2,000 mAh2,000 mAh
ProcessorSnapdragon 210Snapdragon 210Snapdragon 210
Operating SystemAndroid 5.1 LollipopAndroid 5.1 LollipopAndroid 5.1 Lollipop


There is also a cheaper version of the Desire 626 which houses lesser storage and RAM but keeps the same display size and processor quality. The new phone, named Desire 626S, is in fact closer to the 526 than the 626 in terms of specifications.

All these models will be launched in purple, almond, navy blue, red and pearl white colours which would seperate them from One series phones in terms of colour combinations and build components. All four phones also feature the same battery, processors, primary camera resolution and OS version, with notable differences based on display size and internal storage options.

Image source: Mashable


As an added boost, the additional memory slot in all these phones allow for expandable storage of up to 2TB, as against 64GB or 128GB in premium smartphones.

HTC have so far not revealed the pricing or availability details in the United States, basically giving carriers a free hand in determining packages. However, since the phones are now out in the public domain, we should expect these devices to be made available for sale in the next two months.

We have no updates on when the new phones will be launched in UK and the rest of Europe, but we are hopeful that HTC may make an announcement prior to Apple's next launch in September.


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