Microsoft set to take the Apple route to boost smartphone sales

Having embarked on a not-so-surprising cull in its mobile phone business, Microsoft is now planning to launch the fewest phones possible to keep the business afloat.

To cater to affordable, business and premium smartphone requirements worldwide, the tech giant will release not more than one or two devices every year for each of these sengments. This means that in the coming days, the Microsoft product line may not feature in excess of three to six new smartphones.

Through an e-mail to Microsoft employees, CEO Satya Nadella recently stressed on restructuring the business while maintaining differentiation with the Windows 10 eco-system in its core.

What does this mean for you?

Microsoft's new strategy implies that whether you are a low-range, mid-range or flagship phone buyer, Microsoft will have a phone for you that'll rival similarly-ranged products but also will be the fruit of investments that would have otherwise been distributed to several phones within the same price range.

You will also save yourself from getting confused between a long range of phones and your phone will also be up to date with the Windows 10 mobile ecosystem, an experience that only Apple offers with its iOS infrastructure.

"We’ll bring business customers the best management, security and productivity experiences they need; value phone buyers the communications services they want; and Windows fans the flagship devices they’ll love," he added.

Bloomberg has also cited a source claiming that Microsoft could also part ways with network operators who offer their services along with new devices in curated packages. This means Pay as you Go will be the only route to buy Windows phones in future.

Set for launch on July 29, Windows 10 OS will feature in all new Microsoft devices as the sole operating system for all purposes. It seems Microsoft has taken a few notes out of Apple's bag in terms of reducing costs and meeting customer expectations.


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  1. Guest
    Guest24th Nov 2015

    Full of salient points. Don't stop benveiilg or writing!

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