Following a horror show in Q2 where HTC posted record losses for the first time in four quarters, the Taiwanese phone maker is reportedly making amends by working on a new smartphone that rumours suggest will set the records straight.
Weak demands for the One M9, which was launched at Mobile World Congress in March, forced HTC to post operating losses of USD 170 million in Q2, which has now spurred the company to invest in new technologies, principally a new phone named Aero.
Reputed rumour source @upleaks had recently unveiled a new HTC smartphone in the works that features the powerful Snapdragon 810 chip, an Adreno 430 GPU, 3GB of RAM, a 20MP primary camera and an impressive 2,840mAh battery. The specs suggest a new flagship which is no less, maybe superior, to the M9 which was marketed so aggressively.
Yet another source @evleaks has suggested that a new HTC phone named Aero will set sail as early as the last quarter of the year, suggesting that HTC hardly trusts the M9 to last till March next year. HTC have not so long ago stated that work is on to produce a 'hero' phone, so we feel this must be it.
Yesterday, HTCViet, a Vietnamese site covering HTC phones, claimed that the Aero will be armed with a QHD display, metal and glass body and Corning Gorilla Glass 4.
If it does get launched in October, Aero will surely be a phone you'll find hard to look away from. While the M9 is, by no means, a metal junk, Samsung's new dual-curved phones stole the limelight at MWC. A Q4 launch means HTC won't have to contend with too many rival launches, apart from iPhones, and this would place it in good stead by the end of the year.
Recently, HTC took a shot at re-modelling the M9 by launching a premium variant in collaboration with celebrity supermodel Jourdan Dunn. The variant featured a neatly crafted design at the back of the device curated by popular tattoo artist Cally-Jo along with Jourdan Dunn.