O2 serves up new foodie offers through Priority partners

Leading network operator O2 has unveiled a new £1 lunch offer that its customers across the UK can avail at premium brands like  Boots UK, ODEON, Domino's, Pumpkin, Caffè Nero, Zizzi, All 4 and others.

As per the Priority offer, O2 customers can now avail meals for £1 every Monday at Boots. Similar daily and weekly offers are available in other stores which have signed up on O2's Priority offers.

O2 will promote the new offers through an advertisement during ‘Big Bang Theory’ show on Friday night. The advertisement will show customers unlocking new offers from their smartphones and will show their experiences linked with a dog wagging its tail in happiness. Customers wil be able to avail such offers by downloading the Priority app which combines high street and online retail deals offering huge discounts.

Last year, O2 customers saved a total of over £15 million through Priority deals.

Back in March, O2 had completed a new tie-up with Channel 4 to bring in premieres of the broadcaster's top series to its Priority customers.

Priority customers could view premier shows of Channel 4's top ten programmes 48 hours in advance. These included  Peep Show, Fresh Meat and Made In Chelsea, amongst others. The shows were aired through Channel 4's new digital TV service All 4 which hosted the broadcaster's linear channels, digital content and other online services from 30th March.

O2 has so far leveraged its Priority offers succesfully to retain its customer base as well as gain popularity in a highly competitive network space where more and more players are offering better call connectivity, high bandwidths and smartphone deals to keep their heads above the water.

Speaking at the launch, Nina Bibby, Marketing and Consumer Director at O2 said: “With one offer being redeemed every 12 seconds we know how much our customers love saving money and getting great experiences with Priority. By giving them access to new offers with partners such as Boots UK, ODEON, Zizzi, Caffè Nero and All 4 on top of the hundreds of existing offers, we are more confident than ever that there will be something for everyone to enjoy - or something to get your tail wagging, as per our ad. That might be grabbing a drink, be it coffee or Prosecco, saving money on your lunch, enjoying a free small box of popcorn with your movie or making the most of early access to see the band you love.”

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