Mid-range phone Fairphone 2 launched as company eyes tech giants’ market shares

Dutch gadget maker Fairphone has unveiled its second smartphone in three years- the Fairphone 2, incorporating several design changes and enhancements in internal specifications over the Fairphone which was released back in 2013.

With an objective of creating new supply chains and investing in far flung sources of raw materials to create new relationships between suppliers and consumers, Fairphone sold over 60,000 units of its first smartphone in Europe and claims that over 50,000 people have already signed up to know more about the new Fairphone 2.

The Fairphone 2 incorporates a 5 inch Full HD LCD display and runs on a Qualcomm Snapdragon 801 processor. It is based on the latest Android 5.1 Lollipop operating system and holds a 2GB RAM and internal storage worth 32GB. An additional microSD slot offers additional storage via SD cards. The phone has 4G LTE connectivity along with a dual SIM option, and a removable battery worth 2420 mAh which can ensure smooth usage for an entire day.

The back cover of the Fairphone 2 can be opened and users will be able to remove certain internal components to repair the screen, speakers, camera and the receiver and place then back in order once the repair job has been completed.

While the original Fairphone was priced around £250, the company said that more specifications and prices will be revealed in the summer when pre-orders will be activated. The first lot of Fairphone 2 gadgets will be rolled out in the autumn. The gadget will be sold to European customers only.

Even though Fairphone's annual sales suggest that they are far from competition, the internal specifications point towards a decent investment to ensure the phone will be a strong competitor to most mid-range smartphones being launched in the UK and the rest of Europe. Come autumn, a hands-on review will be a definitive indicator to see if Fairphone will be able to stand up to the likes of Samsung, Sony and LG.

Stay tuned.

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