Samsung retained its position as the number one seller of smartphones globally in the first quarter of 2015, even though its sales fell 7 per cent in terms of volume over the same period of last year.
However, its leadership in Android phone sales has not stopped Samsung from investing actively in its home-grown Tizen operating system. The list of recently released Tizen devices include smart TVs and smartwatches apart from smartphones.
Beginning with the Z1 launch in India, Samsung is in the process of launching new Tizen-based phones in the US, Europe, China, Russia, Malaysia and Korea. WIth these markets bringing in a majority of sales for Samsung, it seems Samsung may be planning to rid its phones of the Android OS a few years down the line.
Samsung has so far projected the Tizen as a versatile OS which boasts shorter boot time, faster web browsing and seamless multitasking as well as ensuring longer battery life. However, user experiences of the TouchWiz UI have so far been dampened over extreme lag times, periodic stutters and infuriating hangs.
Given the existing experience, it will be interesting to see if the Tizen OS will succeed in changing customer opinion in the coming days. So far, Samsung are playing it safe by launching flagship devices and high-end phones using Android platforms.