In a fresh blow to global chipmaker Qualcomm, Chinese phonemaker Xiaomi has announced its intention of designing and manufacturing its own chips for its future smartphones.
Finishing only second to Apple in Q1 sales in China, Xiaomi has also spread its influence in the rest of Asia, Europe and the Americas through low-cost smartphones with premium specifications.
The announcement will come as a major blow for Qualcomm, the global leader in processor technology and whose chips form the backbone of a majority of Android-based smartphones across the world.
Earlier this year, Samsung announced the development of its Exynos processor, breaking its tradition of using Qualcomm's chips for major smartphones. Both the Galaxy S6 and the Galaxy S6 Edge contain the Exynos 7420 in place of the Snapdragon 810 processor which was accused of overheating under prolonged usage. Even LG preferred the older Snapdragon 808 processor over the newer one for its flagship G4 smartphone.
As per reports, Xiaomi is partnering with Leadcore Technology to begin the process of designing brand new processors for its Mi range of smartphones. The new chip is believed to offer customers with a differentiated product as compared to the universal Qualcomm processors.
Marshal Cheng, vice president of Leadcore, said, “The modem technology that’s ready in silicon and patent portfolio created by CATT including LTE and LTE-A make us very attractive to Xiaomi.”
In a renewed effort to globalise its products, Xiaomi is also opening its Mi Stores in the United States, UK, France and Germany starting today where it will sell the Mi Band fitness tracker, headsets and power banks.