Carphone Warehouse ramps up iD ahead of nationwide roll-out

Having launched its new 'user friendly' mobile network named iD last month that was aimed to offer tailor-made mobile phone tariffs to customers in a move to counter existing plans being offered by major mobile network operators in the UK, Carphone Warehouse has announced fresh pricing plans for the new network that will roll out next Tuesday.

Through a bare minimum £7.50 plan, the mobile phone retailer aims to offer users with a 'no-upfront-cost' Lumia 635 with 150 minutes, 5000 texts and 250MB data.

With free roaming facilities for 22 countries, users will also be able to choose from several new takeaway plans starting from £25.50 per month for 24 months. Data-only plans with 4G will also be available starting at £5 per month.

“This is just the beginning. We know that there are lots more customer issues and frustrations with existing mobile plans that we’re eager to tackle. We want this network to be focused on the individual and we will continue to listen to customers over the coming months, asking them to help develop and evolve iD,” so said Graham Stapleton, CEO of Carphone Warehouse' UK division during the launch.

One of the first offers announced at the time of the launch  was the Samsung A3 with a 12-month plan with 300 minutes, 5000 texts and 1 GB data for £19.50 per month.

Even though Carphone Warehouse are banking on the pricing factor to spread their presence in the country, major network operators like EE, O2, Three and Vodafone have so far spent billions in other equally critical factors like uniform download and upload speeds across urban and rural areas, call quality, streaming speeds and uncovering not-spots in previously unknown areas. The launch does look promising, but the average British customer will need more incentives to be brought into the fold in the near future.

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