Apple's phablet leads the charge against dinky handsets

While the iPhone 6 Plus has out-performed its major rivals in the six months since its launch, it has also contributed significantly to the booming phablet market in the United States.

In the first three months of 2015, phablets captured over 21 per cent of the smartphone markets, a rise of 15 per cent over the 6 per cent share in the first three months in 2014.

The surge was led by the iPhone 6 Plus, which accounted for around 45 per cent of phablet sales in this period. Sporting a 5.5 inch display, it is the largest phone ever built by Apple and also offers an internal storage of up to 128GB, which means users won't struggle or have to rely on iCloud for storing their movies and music files.

Outside the United States, the iPhone 6 Plus also performed admirably in China which has now become one of the largest markets for Apple's devices. Sales of both the iPhone 6 and the 6 Plus increased by over 72 percentage points in the first three months of 2015 over the same period last year.

Owning an iPhone 6 Plus isn’t just about the brand name. Unique features like the impressive size, the impenetrable iOS ecosystem, the latest A8 processor with a 50 per cent increase in energy efficiency, the option to capture 1080p HD slow-motion videos through the camera and the high storage capacity have captured the imagination of customers across the world.

With the Samsung Galaxy Note 4 failing to compete with the iPhone 6 Plus on an equal footing since its launch, we should expect another star-studded performance from Apple's biggest ship in the second quarter of the year.

Leave a Comment