Xiaomi have always stoked controversy, whether it is blatantly copying design from Apple for their phones or the way they present them to the press. But this time they have definitely gone further than they have before.
At the launch of their latest smartphone, Hugo Barra, Xiaomi Global VP said they had done away with the 'eye-enhancing' feature on their phone which is apparently a big deal in Asia, however, to sweeten the deal for Indian consumers, they have introduced a tweak that lighten skin colour in selfies.
“We have added a new set of features to our existing high-dynamic-range imaging…it has skin smoothening feature that leads to slight whitening of skin in picture,” the Hindustan Times newspaper quoted him as saying.
The phone was launched in India and is very budget-friendly, keeping Xiaomi's USP firmly in sight, packing some pretty good specs that seem similar to those of upper mid-range phones.
Running on Android's latest version, it will be available in a choice of five colours and will be a true test to see whether the Chinese company, launched in 2010 will be a success outside of Mainland China where it is one of the most popular brands, so much so they are currently the fifth largest smartphone maker in the world.
Xiaomi Mi 4i specs sheet
Front Camera 5-megapixel
Resolution 1080x1920 pixels
RAM 2GB OS
Rear Camera 13-megapixel
Battery capacity 3120mAh