With Mobile World Congress and a flurry of smartphone launches behind us now, global sales achieved by smartphone giants in the first quarter more or less followed the trend, but a few phones did perform better than expected. If you thought whether your choice of a new smartphone this year went with the trend, here are the numbers for you.
Total smartphone sales achieved in the first quarter of this year was 291.2 million units, 9.2 per cent lower than the fourth quarter of last year. This could be owed to the release of Apple's twin iPhones just ahead of Q4 of last year as well as a flurry of smartphone launches towards the end of Q1 this year, including Samsung's Galaxy S6 and the S6 Edge phones.
Samsung took the cake by a margin, recovering from years of slowdown to finish with an impressive 27.8 per cent, up from 24.7 per cent in Q4. With sales of the Galaxy S6 phones expected to cross the 70 million mark in the near future, we expect another storming quarter to follow.
With just the two iPhones holding fort, Apple's share declined to 19.9 per cent from 23.2 per cent in Q4 last year. Without the novelty factor to benefit from, a near 20 per cent market share is still commendable. With Samsung making up the numbers mostly through sales of a large array of low-cost devices across the world, Apple's overall revenue is expected to be far greater than Samsung's. Apple sold over 55 million iPhones in this period.
A surprise addition in the podium was Huawei. With close to 20 million phones sold in Q1, Huawei finished third in the race with 7 per cent share, followed closely by LG with 6.2 per cent and Lenovo with 6 per cent market shares. However, as in Q4 last year, there was no sign of Blackberry in the quagmire.
Other smaller brands combined to form the remaining 33 per cent market share globally, which translates to almost 100 million units sold in Q1. These included Xiaomi's RedMi and the RedMi Note phones which had combined sales of 16 million units, capping an impressive quarter for Chinese phonemakers.
With Sony Mobile and LG Electronics releasing the much anticipated Xperia Z4 and the G4 phones respectively in quick succession, we should expect a tougher contest in the second quarter.