With the sparkling new Galaxy S6 and the Galaxy S6 Edge hitting stores across the world today, Samsung is expecting record shipments that could help it re-assert its dominance in the smartphone market, at least for the time being.
Having withstood falling profits in the last three quarters following a dismal performance by the Galaxy S5, it need not be said that Samsung had to come up with devices that would not only help the balance sheets but also restore its image as a competitive force in the days to come.
Initial reviews of the new phones suggest Samsung has lived up to its promise. With sleek glass and metal body and an excellent display along with attractive curves in the Edge variant, it will be fair to say that these phones have captured customers' imaginations. American network operator T-Mobile has recorded twice the number of pre-orders for the new devices as they did last year for the Galaxy S5.
In the UK, demand for the Galaxy S6 and the Galaxy S6 Edge has so far exceeded supply by a big margin, forcing Samsung to admit that these demands won't be met in the near term. While the cheaper Galaxy S6 was expected to attain much larger numbers in terms of sales, analysts have observed that a majority of customers are in fact going for the curved Galaxy S6 Edge despite the latter being pricier.
Greg Roh, Investment analyst at HMC, said, “Some carriers are switching existing orders to get more of the S6 Edge, and it looks like demand for the model will exceed supply throughout this year. That means average selling price will fall at a slower rate, which will have a positive impact on Samsung overall.”
Having sold only 43 million S4 models in the whole of 2013 compared to iPhone sales of over 75 million last year, Samsung must look to reach the 80 million mark this year if it aims to overcome Apple as the most profitable phone maker in the world.