While we just started thinking that HTC were done with flagship launches this year, the Taiwanese phonemaker have popped up another phone at us which they claim is better than the One M9.
Usually rumour mongers set their pay days around flagship launches, but this announcement must have really stumped them. We guess a 1st April launch would have been more apt for the occasion.
When we heard about the launch in China earlier today, the name of the device didn't really stump us though. Apple's innovative nomenclature pattern that brought in the 'S' suffix for alternate models really stuck with the entire industry as a whole. Now we believe the iPhone 6 Plus is beginning to have a few followers here.
If you're still wondering, the new device is named the HTC One M9+.
Let's start with the firsts. HTC have finally broken the 5 inch barrier with a new 5.2 inch display and with a much better QHD panel with 2560 x 1440 pixel resolution. The One M9, launched at Mobile World Congress this year, had stuck to the Full HD display like its predecessor.
HTC have also traded Qualcomm with MediaTek as the preferred chipset for the new phone. Known as the MediaTek MT6795T, the new 64-bit chipset is beginning to shape up as a rival to the Snapdragon 810 chip but given that its superiority is yet to be proven in the smartphone market, we smell the overall cost could have played a role given its Taiwanese origin.
Another first for the One series is the introduction of a physical home button. This also performs the role of an integrated fingerprint scanner.
Like the One M9, the M9+ brings in 32GB of internal storage and a 3GB RAM.
The camera, though, has been a slight disappointment. The much fancied 20.7 MP primary camera in the M9 has given way to a slightly less powerful 20MP camera in the M9+.
To be available in silver, gold and gunmetal colour options, the phone, like the M9, packs features like HTC's Sense 7.0 user interface, Boomsound speakers and runs on the latest Android 5.0 Lollipop operating system.
Having released the phone in China, HTC has not given any indication on whether the phone will reach European customers in the near future. We'll let you know once they do.