Vodafone is bringing in new 4G data packs with standard bundles and new Red Value Bundles in the UK, a series of monthly data packages with fixed prices.
How does that benefit you?
With prices starting at £26 a month, the new Red Value bundles are on offer with Samsung's Galaxy S6, the Galaxy S6 Edge and the HTC One M9 devices.
If you are an existing Galaxy phone user, you can trade in your phone with the Galaxy S6 by paying £44 a month. This deal will give you 4GB data along with Vodafone's Ultimate 4G Entertainment Package which includes access to Spotify Premium, Sky Sports Mobile TV or a NOW TV Entertainment Pass.
By paying £54 a month along with £9 upfront, you can trade your Galaxy phone for a Galaxy S6 Edge with 8GB monthly data and the entertainment package.
The Red Value bundles also include the new 'Inclusive calls from Europe Zone' feature. By paying an extra £3 a day, you can use minutes, texts and data from Vodafone's Europe zone. If you are a Red value customer, you can make calls to your home mobile or landline without incurring the £3 a day charge.
For existing HTC users, the HTC One M9 is available on the Red Value bundle in exchange for an old HTC One device. For this, you need to pay £44 a month and get 4GB data as well.
With Google on its way to cut down roaming charges on international calls through a partnership with the owner of Three, we may soon expect new plans with zero cost for calls from the rest of Europe.