No thank you! say the Swiss to Apple Watch

An existing patent in Switzerland is preventing Apple from releasing the much anticipated Apple Watch in the country using either the word 'apple' or the image of an apple.

Set to expire in December this year, the patent was filed by watch brand Leonard in 1985 and acceped by the Swiss Federal Institute of Intellectual Property.

Knows as home of the world's most famous luxury watch brands, Switzerland was supposed to be a stern test for the Apple Watch which is expected to revolutionize the smartwatch concept over analog watches.

There have been no comments from Apple or the Swiss patent authority in this regard so far.

In anticipation of the Apple Watch release, most Swiss watchmakers have devised plans to counter the unique features that Apple is bringing to customers worldwide. Tag Heuer recently announced its intent to team up with Google and Intel to blend popular sports watch Carrera and the Android Wear technology. Other brands like Frederique Constant SA and Mondaine Watch Ltd have already unveiled their new smartwatches and Swatch intends to integrate its classic timepieces with NFC technology for customers who prefer the classic designs over modern smartwatch looks.

With the Apple Watch away from the competition, we are sure there is a collective sigh of relief among Swiss watchmakers who can now enjoy a longer period to innovate and counter the Apple Watch when it finally releases in December.

Leave a Comment