HTC heats up mid-range phone market with One M8s launch

HTC have announced the launch of the HTC One M8s, a mid-range smartphone that carries the spirit of the recently-launched One M9 but tones down the verve for a little less dough.

Carrying a similar 5-inch Full HD display and an all-metal body with Corning Gorilla glass, the new One M8s retains the basic size and dimensions of the M9, except that the similarity ends there.

The phone retains the dual LED flash feature, but the primary camera at 13MP resolution is far behind the excellent 20MP resolution of the M9. It is still a major upgrade over the M8's camera which at Dual 4MP was known to be its Achilles Heel.

Running on the Android 5.0 Lollipop platform, the M8s carries a Snapdragon 615 chipset which combined with the Cortex-A53 core can offer a decent performance over longer periods, even though multi-tasking could become cumbersome at some point. However, the Adreno 405 graphics suggest that you shouldn't even try gaming on this device.

An internal storage of 16GB, which will actually give you no more than 10GB to store your own data, is complemented with a 128GB microSD slot that'll be enough for a long holiday involving hundreds of pictures and videos. A 3GB RAM seems sufficient to meet the needs.

The stand-out feature of the M8s is the battery. At an impressive 2840 mAh, it’s the same one that supports the M9 but with lesser high-end specs to support. This means there will be plenty of hours between charges and the battery power will be one thing that you won't need to be worried about.

Additional features that come with the M8s include HTC's own Boomsound audio experience. Whether it will come combined with the Dolby surround sound experience like in the M9 is something that we don't know yet. The HTC Eye experience also brings in several new tools that you can use for editing and modifying pictures before you can upload the on social media.

To be available for purchase in UK from the beginning of April, the phone will retail at £380, far behind the £580 price tag of the M9. Even though it seems the phone will mostly cater to mid-range buyers who cannot afford the M9 or do not need high-end smartphones, it will surely replace the M8 completely in the coming days.

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