You can't hold an Apple Watch until you buy one

Apple is planning not to sell the Apple Watch directly to walk-in customers come April 10, making product reservations mandatory instead before letting customers try on the product.

A recent report from Macrumors suggests they got hold of an Apple documentation which isn't much in favour of allowing 'try-on' appointments unless a product reservation is made online or through the Apple Store app.

"If a customer walks in and wants to purchase a watch, offer the option to try on a watch. Then help them place an order online or through the Apple Store app," Macrumor quoted an Apple retail training document.

For the Apple Watch, 'product reservation' may have been preferred over the personal 'Pick-up' system. This may continue from April 10th till 24th when the first deliveries are set to take place.

Apple's hesitation could be based on the hype generated by the Apple Watch since its launch. A 'try-on' approach could result in thousands of curious onlookers, many of whom may not intend to buy, crowding Apple's stores for a peek. Pre-ordering or making a 'product reservation' could make the process a lot smoother for committed buyers.

However, not offering a 'try-on' approach for a brand new gadget in the market may also lead to loss of customers who prefer that approach before making a purchase. Maybe Apple will go for it at least after a month of the release date.

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