BT has come up with three new 12-month mobile internet data deals for its existing landline customers in the UK. These offers bring 4G data, unlimited access to over 5 million Wi-fi hotspots, access to Barclays Premier League matches on the BT Sport app and spending caps on all tariffs with prices starting at £5.
The announcement comes at a time when BT has agreed to acquire mobile network provider EE for £12.5bn. BT also seems to have paid heed to changing customer preferences for mobile data over fixed broadband connections and the lowest ever inclination towards landlines among the younger populace.
If you are an existing BT customer, you will need to pay half as much as non-BT customers for the same 4G data packages. If your phone does not support 4G, you can also buy 4G phones for £99 from BT shops.
By paying only £5 a month, you can avail 500MB worth 4G data, unlimited texts and 200 minutes. If you add another £7 to it, BT will give you 2GB worth 4G data, unlimited texts and 500 minutes. Not bad at all!
The £20 a month plan takes the cake though. Being four times as pricey as the £5 plan, it offers 40 times the 4G data (20GB) along with unlimited calls and texts. If you aren't an existing customer, you'll need to pay £5 more for the premium package.
If you compare this with what O2 is offering, by paying £20 on monthly contracts, you'll only get 2GB worth 4G data with unlimited texts and minutes. For the same amount, Vodafone offers 3GB worth 4G data with unlimited texts and minutes. BT is surely heating up the mobile internet space.
Sensing that he's hit the jugular, BT Consumer's chief executive John Petter said, “Offering BT customers the UK’s best value 4G data deal is a great way to start our journey towards re-establishing ourselves as a major player in consumer mobile. These great value deals are a thank you from us to loyal BT Broadband homes. We are offering customers a new type of great value mobile deal that offers more than just data, minutes and texts."