UK's mobile network company EE has announced the launch its new EE Film Club from 30th March. As per the offer, all existing and new customers on EE, Orange, T-Mobile and broadband plans will be able to stream one new movie every week for just £1.
The new offer, made available through a deal with digital entertainment streaming service Wuaki.tv, is a result of the YouGov research commissioned by EE. The research revealed that over one in every two adults download or stream movies or TV shows each month owing to ease and convenience as well as the luxury of choice.
Speaking at the launch, Pippa Dunn, Chief Marketing Officer at EE, said, “More people than ever before are downloading and streaming movies so they can watch at home or on the go. With 1 in 3 UK adults enjoying digital entertainment every week - and this number is only going to grow - our viewing habits are clearly evolving. This reaffirms our commitment to put customers first as we deliver a series of new offers in 2015. The new weekly £1 film offer launches at the end of March and is set to be a box office hit with our customers.”
EE's customers will be able to stream movies on their smartphones, tablets, games, consoles and Smart TVs as well as the newly launched EE TV. The movies available on offer will be new releases, HD movies, blockbusters as well as classic films.
In order to avail the offer, customers will need to text 'film' to 141 and will receive a promotional code which they can redeem at Wauki.tv checkout.
Having been constantly in the news recently for its superior network and broadband performance in the UK and the upcoming acquisition by BT, the new promotional offer by EE will surely give it another edge in the competitive mobile network market in the UK.