Apple is set to pile on Samsung's misery with the launch of a trade-in programme for Android devices in a few weeks from now.
Existing Android users who wish to switch over to iOS will find the effort much simpler through the new programme which is Apple's renewed effort to boost its figures further following its best-ever performance in terms of smartphone sales in Q4.
Recently, Bloomberg also quoted sources claiming that the trade-in programme could be made available for Blackberry devices as well.
Interestingly, the timing of the new programme would bring in the brand new Galaxy S6 and the S6 Edge devices into direct conflict with the iPhone 6 and the iPhone 6 Plus launched in September last year.
Following the embarrassing failure of the Galaxy S5, Samsung made a concerted effort through its 'Project Zero' programme to reinvent its flagship devices and to recover losses sustained in the past three years. The new devices indeed look promising in terms of specs and design, and sales estimates have led Samsung to double up production of the new phones prior to the worldwide release.
However, Apple's trade-in programme could result in Samsung enduring another tough year in terms of sales figures. Presented with an opportunity to own an iPhone 6 or a 6 Plus with a cash back feature would be an opportunity that will be hard to resist for most customers.
Currently, Apple runs a trade-in programme in the US that allows existing iPhone users to recycle their phones for credit that can be used for purchasing a new iPhone. In UK and the rest of Europe, existing iPhone users can trade their devices for new iPhones, iPads and even Macs.
Reports of the new trade-in programme has just emerged and Apple is yet to make an official announcement on the same. However, if the progamme does take shape in the near future, it will surely be another bad year for Samsung's planners.