Google has opened its first ever Google Shop in London. Based at Currys PC World on London Tottenham Court Road, the shop will sell Google's latest range of Android phones, tablets, Chromebook laptops and Chromecast TV services.
The store will also run tutorials and demonstrations for consumers on how to use the gadgets as well as Google app features.
This is the first time that Google has opened a physical store in its name anywhere in the world, having previously opened a 'Chromezone' in Tottenham Court Road and an 'Androidland' in Australia.
Google is also reportedly planning to open Google shops in Fulham and Thurrock, Essex.
This marks a new beginning where big ticket enterprises running online stores are transitioning to physical stores. As per reports, Amazon may open a physical store in New York later this year.
Speaking at the launch, James Elias, the UK marketing director for Google, said, “We’re incredibly excited to launch this space - the first of its kind anywhere in the world - in London with Currys PC World. The pace of innovation of the devices we all use is incredible, yet the way we buy them has remained the same for years. With the Google shop, we want to offer people a place where they can play, experiment and learn about all of what Google has to offer; from an incredible range of devices to a totally-connected, seamless online life. We think it’s a genuinely unique try-before-you-buy experience.”
This comes as great news for Android lovers at a time when Apple is slowly taking over as the largest seller of smartphones and tablets in Europe and the US. As per a recent report, over 8 million customers in the UK will purchase the just-launched Apple Watch come April.