Apple launch all new 12-inch MacBook

Apple has launched its all-new 12 inch MacBook in gold, silver and space gray colours.

Stated by Apple as it's thinnest and lightest MacBook ever, it is Apple's most advanced notebook ever, drawing from technology and expertise gained by the Cupertino giant from designing the ever-popular iPhones and iPads.

The strength of the new MacBook lies in the fact that at two pounds, it is 24 per cent lighter than the MacBook Air despite being an inch larger than the predecessor. The keyboard, with a 17 per cent larger surface area than regular MacBook keys has keys each of which is stated to be four times more stable and precise despite being 40 per cent thinner, thanks to the all now butterfly mechanism.

To add to that, an LED under each key gives it a uniform and user-friendly appearance, making it more   attractive than regular digital keyboards. The 12-inch Retina display features over three million pixels, giving the MacBook a crisp and clear display.

Using advanced technology, Apple has ensured the display remains as bright as ever while using 30 per cent lesser energy. The all-new Force Touch trackpad is extremely pressure-sensitive and navigating through the MacBook could now be as effortless as you could imagine.

Users can now manually adjust the sensitivity of the trackpad and quieter clicks will ensure your work will be as much fun as it'll be noiseless. The trackpad can also differentiate between light taps and deep press, that'll let users add new shortcuts simply by pressing down the trackpad after clicking. The force click has also been packed up by additional features to give the users maximum control of the gadget just through simple finger touches. Force clicking an address can bring up its location on a map and force clicking a word will pop up its Wikipedia page.

Trackpad sensitivity can now enable users to fast forward through videos on Quicktime. The harder a user presses, the faster he can glide through a movie, a feature that saves both time and effort. If you ever dreamt of a completely quiet devices that would keep its engines quiet and not whistle its way through your work, the new MacBook will be the gadget of your dreams. Its will be the Apple's first ever MacBook that can run smoothly without a fan.

Building a high-end gadget and keeping it light is a challenge, and Apple seems to have mastered the art with ease. With a new custom-shaped battery and a logic board that is 67 per cent smaller than the MacBook Air, Apple has married excellent performance with space as low as possible. Samsung's unique foray into the wireless charging genre has been short-lived. Using the latest wireless technologies available, Apple has ensuree users will never need to be bothered with long wires and yet remain connected and enjoy Apple's software and services.

If space was a challenge that Apple conquered with ease, energy-saving is something that it has now re-invented with the MacBook. The powerful Intel Core M processor can run on as low as 5 watts of power; and the new battery can support up to 9 hours of web browsing and 10 hours of movie playback.

With the fragile environment in hindsight, the MacBook has been kept arsenic-free, mercury-free, BVR-free, PVC-free, berylliumfree as well as being easily recyclable. We cannot fault Apple now if it boasts that the MacBook is the most energy-efficient device in the world.

Apple's John Ive said, “The new MacBook is the result of a collective obsession to simplify its essential components and create the most efficient design possible. We set a new standard for portability while enhancing its fundamental components, to deliver what we believe is the best MacBook yet,” he added. The efficiency of a gadget is measured through its multi-functional capabilities and ease of usage. The MacBook features a powerful USB C slot that functions as a power source, a USB data transfer tool, a DisplayPort as well as HDMI and VGA port.

With prices starting at $1299, or around £850, the new MacBook will be available in stores from April 10th onwards. A $1599 variant boasts a 12-inch Retina display, 1.2GHz Intel Core M, Intel HD Graphics 5300, 8GB memory, and 512GB of flash storage. However, the new 13-inch MacBook Pro with retina display is available for purchase.

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