After its dismal performance in global smartphone sales in 2014, Blackberry today announced that its BBM app crossed 100 million Android installs on Google Play. The figures for iOS and Windows platforms are yet to be revealed.
Stressing on the fact that the stated numbers are 'just a fraction of the total,' Blackberry has finally signalled that all is not over yet for its decaying business. BBM users have sent over 1 billion stickers that were downloaded from the BBM Shop in the app.
Blackbery has also entered into a slew of lucrative deals to keep its software assets competitive and profitable. These include the launch of the BES12 Cloud, an integration with Samsung's Knox security software as well as becoming a mobile device management vendor for Google's Android for Work programme.
The success of the BBM app is set to get a further boost with the recent release of the BBM for Android Wear. Users of smartwatches with Android Wear OS can now recieve alerts, read and navigate among messages and 'swipe-out' notifications through BBM apps in their watches.
With news on the release of the Apple Watch gaining momentum since Apple started sending out invites for its next big event on March 9th, it remains to be seen if Blackberry gets to integrate the BBM app with the Apple Watch. If that happens, BBM app installs across all platforms could multiply faster than the company's own forecasts.