Virgin Atlantic puts Sony's SmartEyeGlass and SmartWatch on trial

Having announced the release of a developer version of the much anticipated SmartEyeGlass on March 10th, Sony seems to have bagged its first major customer even before we could lay our hands on the new gadget.

To improve communications between its Heathrow engineers, Virgin Atlantic has announced that it is putting the SmartEyeGlass as well as Sony's SmartWatch on trial to give its employees the opportunity of a hands-on experience.

Phil Maher, director of operations at Virgin Atlantic, said, “We’re delighted to be partnering with Sony to trial wearable technology within our engineering team. We are proud of our recent innovation work to provide the best possible experience for our customer facing roles and we’re pleased to now be exploring how new technology can contribute towards our essential operations procedures."

Both the devices on trial will plug in to smartphones and tablets to record real-time data and data sharing between employees belonging to different departments.

The SmartWatches will be used to provide updates and the SmartEyeGlass will be a handy device for employees to share pictures. The wearables will enable the employees to remain connected and share information quickly at all times.

Sony's SmartWatches are already in use by Virgin Atlantic's ground staff and help them in processing pasenger check ins.

Delighted with Virgin Atlantic's initiative, Dennis van Schie, senior VP of marketing at Sony Mobile Communications, said, “This innovative thinking in pushing the boundaries of how these products are used is a great example of what can be done with our SmartWear and we look forward to continuing to work with Virgin Atlantic on this trial and future initiatives.”

Having seen the Google Glass flatter to decieve and then fade away into oblivion, most observers may be sceptical about the SmartEyeGlass' fortunes. However, with the latest specs and a much lower price tag, it may turn up as a favourable gadget for both developers and consumers.





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