Apple Inc dethroned Samsung to become the world's largest smartphone seller in Q4 of last year, with four devices totaling 74.8 million sales compared to Samsung which notched up sales of 73 million units from an arsenal of 171 devices on offer.
As per data released by analysis firm Gartner, iPhone sales went up by 25 million units in Q4 over the same period in 2013, pushing Apple's profits to a staggering $18 billion. At the same time, Samsung has been coming to grips with its falling sales over the past several quarters, tempting its planners to trim up the inventory line.
In Q4, it sold 10 million fewer devices than it did in the same period in 2013. Anshul Gupta, principal research analyst at Gartner, said, “Samsung’s performance in the smartphone market deteriorated further in the fourth quarter of 2014, when it lost nearly 10 percentage points in market share. Samsung continues to struggle to control its falling smartphone share, which was at its highest in the third quarter of 2013. This downward trend shows that Samsung’s share of profitable premium smartphone users has come under significant pressure.”
Apple's increasing popularity has not been the sole factor behind Samsung's declining performance. Major Chinese smartphone makers like Huawei, Xiaomi and Lenovo have been piling up high spec devices at low cost in markets globally, drawing Samsung into a fierce battle that the latter could live without.
Lenovo and Huawei have notched up sales worth 24 million and 21 million unites respectively in Q4. Now that Samsung has attempted a major offensive in the high-end smartphone genre with the launch of its much-vaunted Galaxy S6 and the Galaxy S6 Edge phones at Mobile World Congress, the race for global supremacy should continue for the time being.