Google invests big on Android for Work program

By Jay Jay

Google has begun work with a view to make the Android for Work program more universal in reach and easier to use for businesses all over the world.

Now employers will be able to control and modify their apps that are stored by their employees on their smartphones. Google is working towards this goal by working with enterprise mobility management (EMM) partners like AirWatch, BlackBerry, Citrix, Google Apps for Work, MaaS360, MobileIron, SAP, and SOTI among others.

Google's Rajan Sheth explained the concept in detail, saying, IT can deploy approved work apps right alongside their users' personal apps knowing their sensitive data remains secured.

People can use their personal apps knowing their employer only manages work data and won't erase or view their personal content.

Optimised for Android Lollipop, Android for Work will require customers to engage with any of the EMM partners to be able to use the feature. The software provided by the chosen EMM partner will allow the customers to manage and update data on the apps stored in their employees' smartphones.

For pre-Lollipop devices, Google has offered a separate Android for Work app that will workon devices powered by Android Ice Cream Sandwich or later versions.

So far, companies like Adobe, Box, Concur, SalesForce, SAP, and SuccessFactors have purchased enterprise versions of their apps for their employees. Employees can download these apps from the Google Pay for Work store.

However, Google has not released prices to the public as yet, prefering the same to be discussed with interested companies on a face-to-face basis. We would, however, be more interested if a similar product could feature in iOS devices in the near future.

Written by Mobile Choice
Mobile Choice

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