Google launches wireless payment system to rival Apple Pay

By Jay Jay

Not to be left behind in a race opened up by Samsung's purchase of LoopPay just a few days ago, Google has taken to the circuit with a upgraded version of the Google Wallet.

Also contending with the popular Apple Pay and PayPal, the Google Wallet has sourced its identity from Softcard, the product of a joint venture between AT&T, Verizon and T-Mobile. Unable to compete with Apple Pay and PayPal, it became part of the Google Wallet Service.

The new service is set to make the contactless payment market in the US much more competitive, being fronted by three major cellular networks. However, the previous performance from Softcard hasn't left much to learn from, and it is believed that Samsung's in-house wireless payment system could go in the same direction.

Even though Apple Pay could find its way to the UK sooner than expected, there is no such confirmation from Google on making the Wallet available in the UK anytime soon. The race of technology, however, would suggests otherwise.

The announcement came at the same time as the launch of the Gmail Inbox client for businesses. The Beta version has been developed for smoother business functioning and ease of operating.

"Inbox wasn't created to reinvent email. Inbox was created to help you reinvent the way you get things done. This means we need to understand more about how things get done (or don’t) today. And with your feedback, who knows? We could reinvent the way people work," said Alex Gawley, director of product management for Gmail and Inbox by Gmail.

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