Apple's electric car project heading for troubled waters

By Jay Jay

Within days of The Wall Street Journal's revelation on Apple's ongoing secret electric car project, car battery manufacturer A123 Systems have hurled a fresh lawsuit at the Cupertino enterprise.

The manufacturer claims that Apple has been actively poaching its former engineers who were involved in developing and testing a new battery technology, and "is currently developing a large scale battery division to compete in the very same field as A123"

Apple's electric car project, code-named Titan, employs around three hundred people in a facility close to the company's headquarters.

The project aims to make Apple the dominant leader in an estimated $25 billion electric car market by 2025. As per reports, Apple intends to compete with Tesla, an established electric car company which has recently announced the development of a powerful home storage battery.

Even though A123 Systems may cry foul on the loss of its engineers to Apple, it will be interesting to see if it can prove the allegations in court. Apple has been the benchmark brand in the smartphone industry and one of the richest and profitable enterprises in the world.

Written by Mobile Choice
Mobile Choice

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