Apple orders up to six million Apple Watches

By Jay Jay

Apple is ordering over five to six million Apple Watches from its Asian suppliers for the first quarter of the year, in time before the official release in April, The Wall Street Journal has reported.

The Apple Watch will be released in three variants.

The standard Apple Watch Sport, priced at £225 apiece, is expected to notch up close to half of the initial production order numbering up to three million units.

The remainder will be taken up by the mid-tier Apple Watch as well as the top-end Apple Watch edition with an 18 carat gold casing.

However, WSJ adds that production of the Apple Watch Edition will go up to over a million units in the second quarter following estimates that demand for the high end Watch will be strong in that period, particularly in China.

The Apple Watch Edition could be priced as much as £2600 at the time of its release. Even though estimating sales for the second quarter may sound premature given that the first version is yet to be released, WSJ believes Apple is quite meticulous as far as adjusting production to changing demand scenarios is concerned.

Quoting a few suppliers, it added that Apple routinely adjusts its 'plan of record' quicker that any other consumer electronics company. The initial numbers ordered by Apple suggest that the Cupertino enterprise expects the sales of the Apple Watch to easily outpace those of other wearable devices launched by Samsung, LG and Motorola in the recent past.

The combined sales of wearable devices powered by Android Wear in the last six months have been far less than a million units.

It will be interesting to see if Apple can repeat the excellent performance of its first iPad when the latter was launched in 2010.

Over 7.5 million iPads were sold in the six months of the launch at that time.

Written by Mobile Choice
Mobile Choice

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