LG Watch Urbane heats up the competition for Apple Watch

By Jay Jay

LG has announced the arrival of the first metal smartwatch, the LG Watch Urbane, from its shelves today.

Designed specifically for the "sophisticated and cosmopolitan wearer", the Urbane has a circular P-OLED 320x320 245ppi display with a metal finish.

The watch is powered by the Android Wear with a Qualcomm Snapdragon 400 chip. It also contains up to 4GB storage and a memory of 512MB.

The battery is a 410mAH tablet, supposedly carrying enough punch for LG to use it as a main power source for the Urbane.

Apart from being heat and water resistant, true of all major watches of the time, the Urbane also carries a heart rate monitor and an Always-On setting that ensures the user can check the time round the clock.

Speaking on the announcement, Juno Cho, president and CEO of LG Mobile, said, "The LG Watch Urbane's classic design and smart features make it the perfect smartwatch to complement our G Watch and G Watch R, which were designed as more casual and active devices.

"LG Watch Urbane is an important part of our strategy to develop wearable devices that are worn and viewed as everyday accessories, not electronic gadgets," he added.

Even though it's tag line suggests that the Urbane is meant for the high and the influential, LG is yet to reveal prices of the gold and silver variants. The metal frame, however, suggests that the Apple Watch could be a target, and the pricing could be set accordingly.

We are yet to hear about the official release date of the Urbane, but it will obviously be showcased at Mobile World Congress.

Once we get our hands on one, you'll be the first to know!

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