By Jay Jay
After conquering the smartwatch and smartphone space, Apple is now reportedly turning its gaze towards self-driven electric car.
Senior auto industry sources claimed that the Cupertino company has held discussions with experts from the automobile industry as well as from automotive suppliers.
With automotive driving increasingly seen as the future of commuting, more companies are taking steps to grab a slice of the pie in a market that will be worth a phenominal £20 billion by 2025.
Apple is believed to be studying the potential of automated driving and also developing the know-how on parts and production technologies and electric and connected-car technologies.
As revealed by The Wall Street Journal, Apple has set up a facility near its Headquarters in Cupertino where several hundred people are working on an Apple-branded electric car as part of a project named 'Titan.'
The WSJ also claimed that Apple executives met with representatives from contract manufacturers Magna Steyr in Austria. Apple, however, will not be the first tech giant to invest on future smart cars. Google has already built a prototype self-driving car and major carmakers like Daimler, BMW and Volkswagen have also revealed cars that can travel long distances on their own.
In the face of such competition, sources confirmed that instead of building partnerships with established firms, Apple is more intent on hiring experts and building a capability of its own.
However, it will be interesting to see if Apple will be able to change and reform the auto industry the same way as it did with the smartphone industry now.