By Jay Jay
With a view to providing interactive looping video for children free of adult content, Twitter has launched a new version of the Vine video sharing app.
Initially available on iPhones, the new version offers six-second looping videos for children from Vine's community. The app also contains new animated characters to play hosts.
Launched during 'Hack week' when Vine's employees work on extra projects, the app includes animated characters like cats, dogs, singing eggs, animated aliens, a piano-playing hedgehog and Elmo from Sesame Street.
Speaking on the occasion, Vine's Carolyn Penner said, “We’ve seen for ourselves – and heard from parents, siblings and others – that kids love Vine. The idea came about during an office conversation in early January. One of my colleagues was talking about how much his two-year-old daughter loves Vine – he said he wished there was a separate app she could use to more easily watch posts that are appropriate for kids,” she added.
Twitter purchased the interactive app early in 2013, and it almost became a runaway success. By the middle of 2014, Vine was being followed by over 100 million users across the web and the app.
The move to launch the new feature for children comes at a time when questions are being raised on children's access to modern gadgets and the content they can access. While Twitter's effort is laudable, we hope the new genre will gain more acceptability in the year ahead for children to access a variety of customised content without running the risk of unwanted exposure.