Blow hot; blow cold treatment for Qualcomm

By Jay Jay

Samsung's decision to go solo hasn't been as smooth as it expected.

While we reported Samsung's decision to favour its TouchWiz UI over Android for the upcoming Galaxy S6 at the same time last week, a new update from Samsung conveyed the smartphone giant isn't in favour of Qualcomm's chips anymore.

Those familiar with Samsung's device testing programme revealed that Qualcomm's new 810 processor heated up during testing, leading Samsung to use its own microprocessor instead for the next Galaxy S flagship.

This obviously hasn't been good news for Qualcomm, the largest supplier of microprocessors for top end Android phones all over the world.

On a day when the Philadelphia Stock Exchange Semiconductor Index gained, its shares fell.

LG, however, doesn't share Samsung's assessment of Qualcomm's processors. Being Samsung's direct competitor and increasing its smartphone sales volume by 54% in 2014 over the previous year, the company has been vocal about the fact that Qualcomm doesn't merit such assessment.

LG has been testing the new 810 processor for the G Flex 2, the successor of the much acclaimed and succesful G Flex, and has not faced any overheating issues with the chip.

Woo Ram-chan, Vice President of Mobile Product Planning at LG, said "I am very much aware of the various concerns in the market about the (Snapdragon) 810, but the chip's performance is quite satisfactory."

Woo went on to say that Qualcomm's chips actually emitted less heat as compared to other chips. This revelation has raised quite a few eyebrows in the industry.

While Samsung's intentions of going solo hasn't been a secret by any means, taking a chance with the all-important microprocessor for its next flagship could to an extent backfire at a time when it is facing the worst sales volume by percentage in over a decade.

At the same time, it also reflect's Samsung's confidence in its own micro-processor to hold the top mantle. Qualcomm surely has a fight in its hands.

Mobile World Congress is set to be more interesting than ever, and we can't wait for March.

Written by Mobile Choice
Mobile Choice

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