Wireless charging arrives at Starbucks

By Jay Jay

Starbucks has announced free wireless mobile charging services at ten stores in the UK today.

The services will be available starting the end of January.

Launched in a much larger scale in the US , the new service aims to help customers owning Apple devices as well as mobile phones with micro USB charging points.

Powermat, a ring-shaped device for wireless charging, has been chosen by Starbucks to charge it's customers devices. Speaking on the launch.

Ian Cranna, Vice President of Marketing and category at Starbucks, said “We have always tried to anticipate our customers’ needs and innovate with technology to provide even more convenience. Our partnership with Powermat demonstrates Starbucks response to an increasing need to stay connected whilst on the go.”

The move comes as a result of a recent survey by power supplier Morphie that found that 92 per cent of people in the UK suffer from stress if their smartphone battery runs out of power. The new service may lead to customers staying longer in the shops, and maybe order an extra coffee.

The service will be rolled out in Starbucks branches at Princes Street, Kingsway, Wardour Street, Pentonville Road, Harewood Place, Berkeley Street, Great Portland Street, Moorgate, Fleet Street, and Euston Tower.

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