Apple have just bought Semetric, a British firm which runs the Musicmetric analytics tool in a move to relaunch its Beats Music streaming music service this year.
Speaking to the Guardian, Apple said, “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plan.”
Musicmetric creates and stores data on sales figures for music, Youtube videos, audio streams, BitTorrent downloads and social networking statistics for artists, which music labels and industry clients can track. In January last year, Musicmetric expanded its business to e-books, television shows, films, games and other areas by raising a funding of £3 million.
A recent deal with Spotify allowed it to integrate its data into Musicmetric's dashboard. The acquisition by Apple is seen as a move to relaunch its Beats Music streaming service that it purchased for £3 billion in 2014.
It may also include the streaming service under the iTunes brand, thereby making music streaming available in all iOS devices later this year.
This should be exciting news for Apple's customers, even as it spruces up the competition in the music streaming industry in the UK in the near future.