It's quids in for Apple this January

By Jay Jay

Apple’s sales from apps and in-app purchases clocked nearly half a billion dollars in the first week of January, setting an unprecedented record for billings from the App Store.

The New Year’s day was even more special for Apple with the biggest ever sales volume per day.

In 2014, over 10 billion dollars worth purchases were made from the App Store following the success of the iOS 8. Developers of iOS apps have so far earned over 25 billion dollars from sales of apps and games.

Speaking on the announcement, Eddie Cue, Apple’s senior vice president of Internet Software and Services, said “This year is off to a tremendous start after a record-breaking year for the App Store and our developer community. We're so proud of the creativity and innovation developers bring to the apps they create for iOS users and that the developer community has now earned over $25 billion.”

Unlike Android, Apple didn’t fall for the Black Friday or the Christmas season price-cutting spree. Instead, it offered special products to support the Apps for RED, a global donation drive to fight AIDS.

The record sales that followed allowed Apple to donate over 100 million dollars towards the drive. The success of apps was also bolstered by the new iOS ecosystem as well as the new frameworks Healthkit and Homekit that provided significant scope for the developers to create apps with added functionalities.

Apple today offers over 1.4 million apps for all iOS devices across 155 countries. With continuous innovation and sound business strategies, the numbers are set to soar higher in the coming days.

Written by Mobile Choice
Mobile Choice

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