Apple eats up Android's market share

By Jay Jay

Apple is fast catching up with Android’s market share in developed countries, says the latest Kantar Worldpanel smartphone OS market share survey.

Figures from the UK, United States and Australia suggested that Apple’s market share has nearly touched or is aggressively competing with Android’s figures in the three months until the end of November 2014.

In the UK, Apple’s market share touched a peak of 42.5 per cent which however lagged behind Android’s 49.7 per cent. In the United States, the competition was much closer with Apple clocking 47.4 per cent to Android’s 48.4% and in Australia with 44.9 per cent and 45 per cent respectively.

According to Kantar, the body responsible for the survey, the jump in Apple’s market share was due to expiration of two year contracts as well as the latter’s introduction of larger smartphones that ate into Android’s previous domination in 6” plus sizes.

Dominic Sunnebo, Kantar’s strategic insight director, said "The longer the new iPhone models are on the market, the more their appeal will extend beyond Apple's loyal customers. For now, customer switching from Android to iOS remains stable, at 18 percent."

Even though Apple’s year end shares have surged as a regular pattern, it will be interesting to see if the larger iPhones will be able to maintain the new levels in the year beyond.

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