Archos unveils under £200 4G smartphone

By Jay Jay

Android device-maker Archos today announced the new 4G-enabled Archos Diamond smartphone just before the start of CES 2015.

The new offering comes with a range of functionalities including a 16GB internal storage, 2GB RAM for faster gaming, an octa-core processor and a 5 inch full HD IPS screen for enhanced performance.

The 16MP camera, comparable to the best in class among Android phones rounds up what could be a very good option for budget buyers in the New Year. Archos claims, quite correctly, that phones with similar functionalities are hard to obtain at under £500 price tags in UK markets.

The Archos Diamond will be priced at less than £200 thus making it a fairly competitive proposition. We believe that the availability of premium mobile specs at low cost is set to put the lower-end gadget makers under great strain in the year ahead. Companies like Xiaomi, Motorola, ZTE and Doro that have so far fared well in the low cost markets look set to feel the heat once Archos builds up the marketing push.

At the same time, leading device makers like Samsung, Sony and LG could be hard-pressed to justify their pricing policies following the introduction of below £200 4G smartphones.

Loic Poirier, General Director of Archos, said "In 2014, consumers don't have access to high performance handsets from traditional smartphone vendors below £500. With the ARCHOS 50 Diamond, we are pushing forward the same advanced technology but we make it accessible to all consumers."

Apart from the new Diamond smartphone, Archos will also be unveiling its new 4G tablet Helium at CES priced at under £150.

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