By Jay Jay
Apple’s plans have been laid bare, through a recent job listing, its plans of launching Apple Pay in Europe, the Middle East, India and Africa.
The job listing uncovered Apple’s search for an Apple Pay intern to handle non disclosure contracts and agreements with new partners in these regions. It said 'The new London-based Apple Pay team will work to drive the rollout of this technology by working with a variety of internal and external partners, as well as issuers, payment networks and merchants across Europe.'
The listing has since been removed by Apple, suggesting that either the position has been filled or the information was leaked by accident. In the US, Apple Pay currently partners with Visa, MasterCard and American Express terminals to enable users to make payments at retail and online checkouts. Being optimized for iPhone 6, iPhone 6 Plus and the Apple Watch, it allows transaction records to be shared between customers, vendors and the banks only.
Once it enters the UK, the Apple Pay will slowly replace magnetic stripe card transactions at debit/credit card terminals. We believe contracts will eventually be signed with all or either of HSBC, Barclays, Lloyds, RBS and Santander banks for the Apple Pay to establish a strong foothold in contact-free transactions market.
While we previously wondered about the number of electronic devices and tools that were slowly driven to extinction by the smartphone revolution, we now believe it’s time we said goodbye to our beloved credit cards as well.