Facebook are in the midst of a rethink.
Their 'Like' button has been a source of immense revenue generation for the company- 4.5 Billion likes are generated each day- the company's own stats say, but the top requested feature on the site is a 'dislike' button.
'We are thinking about it!,' said Mark Zuckerberg at a conference today. ‘We need to figure out the right way to do it so it ends up being a force for good, not a force for bad,’ he added.
The news comes at a time when an Ofcom study has said there has been a nine point drop in social media use among adults in the last 12 months in the UK.
Since September 2013, the percentage of adults in the UK adults who accessed their social media accounts at least once a week dropped from 65 to 56. The drop in the US was less severe drop and there the number dropped from 56 per cent to 54 per cent. The online survey of 9,065 consumers from nine countries; France, Germany, Italy, USA, Japan, Australia, Spain and China, the UK saw the greatest decline of social media among adults.
Social media, however, remained the most popular activity of choice among UK adults as 64 per cent of respondents claimed it was their most frequent online activity – followed by 44 per cent said it was their most preferred news aggregator.