iPod Classic on comeback trail

By Jay Jay

Destined to sail into oblivion, Apple’s once-popular iPod Classic is making a remarkable return to market supremacy.

With sales volumes tilting towards the newer iPod touch, Apple removed all mentions of the iPod classic from its website in October, a move that sent customers into a buying frenzy tfor the last remaining pieces.

The iPod Classic’s USP has been the unmatched 160GB storage space that allows users to store thousands of songs without having to rely on the Cloud or websites with subscription charges. Since October, the iPod Classic is selling in stores at £350 to £550 a piece, up almost £200 from its regular sales value.

The increasing demand was further fuelled by Tim Cook’s confirmation that the iPod Classic’s return will be ‘unlikely’ because of lack of access to components and high cost of redesigning. Furthering the boost to the Classic’s renewed fortunes is the festive season which has made the Classic a ‘must-have’ for music lovers.

The trend in iPod Classis sales has been quite the opposite of that of the tech market this season where heavy discounts and offers from other tech giants led to a surge in sale of mobiles and other tech gadgets.

While all but confirming the end of the iPod classic product line, it will be interesting to see if the new trend encourages Apple to bring in the new iPod touch with a similar storage capacity.

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