Google working on Youtube, Chrome and search for under-twelves

By Jay Jay

Recognizing the growing popularity of tablets among children, Google is developing its products, most likely Youtube, Chrome and the search engine for use by children under-12.

Aiming to make the internet safer and a joy to use for children, Google’s Vice President of Engineering Pavni Diwanji said that since children already have access to the internet, ‘the approach is to simply see to it that the tech is used in a better way.’

To achieve this, the products are being developed at the Kids Studio in Googleplex headquarters. There has been no word from Google on the release dates of these products yet.

The new approach from Google is believed to be based on a study that revealed iPads as more popular among children than iconic kids’ brands like McDonald’s, Nickelodeon and Disney. Wynne Tyree, President of Smarty Pants that conducted the study, said 'iPad's number one status among kids represents the culmination of the 'tablet takeover' – a movement from shared screens and TV network dominance to curated content on personal devices…

Kids increasingly turn to iPad for games, TV shows, videos, books, homework help and communicating with friends and family.’

In the UK, popular shows like Rupert Bear, Fireman Sam, Backyardigans and Bob the Builder enjoy millions of Youtube views from iPads and other tablet devices.

Customized products from Google would encourage higher viewership by bringing all children-specific content under the same platform.

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