And Britain's favourite music artists and songs are...

By Jay Jay

It is that time of the year when you look back at the year and try to make sense of the numbers- from phones to tablets to phablets, everything comes undr scrutiny.

And as it turns out, digital music streaming has not been spared either! 

Based on an analysis of ten million hours of music streaming data in 2014, Napster revealed today that music streaming almost doubled in popularity over the 2013 figures.

And based on the numbers that were crunched,  the top five popular artists as decided by you are:

Ed Sheeran


Sam Smith,

Paolo Nutini, and

One Direction 

Top song of the Year award went to Clean Bandit’s Rather Be followed by All of Me (John Legend), Waves (Mr. Probz), Let it Go (Idina Menzel) and Happy (Pharrell Williams).

Happy, indeed, are the streaming services as well as the nerds in the treasury- with trade music revenues all set to top the £2 billion mark this year.

Needless to mention, the four-horse race between EE, O2, Vodafone and Three for market supremacy in the UK has been a boon for data-driven consumers.

Soaring download speeds, website access, SD and HD video performances and the 4G revolution contributed heavily to the spate of music streaming, besides relegating home wifi to near irrelevance.

An estimated fifteen billion tracks will be downloaded by the end of the year in UK alone. Spotify and Deezer, who saw their premium-account subscriptions top the £100 million mark for the first time in 2013, are set to double the figures by New Year’s day as well.

And this is not all.

The British Phonographic Industry revealed in its 2013 figures that for four years in a row, more than one million tracks were downloaded in Christmas days alone.

There’s little doubt Christmas will be even more melodious for digital music streaming this year.

Written by Mobile Choice
Mobile Choice

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