Samsung Galaxy S5 was going to be the sining star in Samsung’s star-encrusted crown- but we all know what came of that! Falling short by 50% as far as sales go is never a good look and that’s what happened with the S5.
How did the tech giant get it so wrong?
Flooding the market with handsets doesn't seem to have done them any favours nor has the non-premium looks. The Galaxy S5 wasn't a massive step up from the Galaxy S4 and even though available in a riot of colours, the finishing of the phone was not premium at all.
The plastic back sported a pretend-leather look and the edges, far from being premium were again plastic coated in chrome. They forgot to give the paying public what they wanted, cutting edge looks with cutting edge technology.
So, will they be able to turn their fortunes with the Galaxy A5?
The phone, announced earlier, has Dual-Sim capabilities and internally the specs are similar o those of other mid-range phones. So internally there's 16GB storage with 2GB of RAM and has a 5-inch Super AMOLED 720p display.
IT is the thinnest phon the company has ever produced at 6.7mm and clocks a 64-bit quad-core Snapdragon 410 processor. The phone is on sale in China for 2600 yuan (£260) and is expected to start shipping internationally soon.
'The battle is certainly not lost for Samsung. There is still an appetite for these top of the line devices in China, as impressive sales of the latest iPhone have shown, and Samsung could do worse than to emulate Apple’s approach to China and team up with network operators to help push their devices out, said Marco Veremis, CEO at Upstream.
With a 13-MP primary camera, the Galaxy A5 follows in the footsteps of Samsung's premium product, the Galaxy Alpha and boasts more metal than plastic in its body.
But will it mark the turn around Samsung is hoping for?
Only time wil tell!