Apple and (RED) come together for World Aids Day

Apple have announced a unique partnership with (RED) to help them in their fight against AIDS in Africa.

From today, until 7th December 2015, 100% of all proceeds from app sales and in-app purchases on participating PRODUCT (RED) apps from the App Store will go to the well known charity brand.

A look through the participating apps list throws some of the most popular names back. There’s Angry Birds, FIFA 15 Ultimate Team, Toca Team and Kim Kardashian: Hollywood amongst a host of others.

And on 1st December, a portion from sales of all products sold by the fruity company will go towards fighting AIDS in Africa.

Downloading and using entertainment and game apps will never feel so guilt-free again!

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