Three has been a magic number for Sony… they got the Z series down to a T with the Z3 and they are probably hoping the same holds true for their smart watch as well.
Rocking Android Wear and with fitness freaks in mind, the SmartWatch 3 has a built-in GPS tracker so you don't need to take your phone with you on your runs and swims because it is also water-proof.
Although not quite a looker like the Moto 360 or LG G Watch R, Sony’s latest offering does define the path they wish to take with their wearables.
And from this week it is available on Google Play store state-side for $250 (£210).
We will let you know about UK pricing and availability as soon as we know more.